Chinese favourite top10 designer labels http://www.simplewpthemes.com/page/5/

Posted on May 16, 2011  by sli  in Uncategorized   No Comments »
Chinese favourite top10 designer labels http://www.simplewpthemes.com/page/5/

The top 10 luxury fashion brands favored by Chinese:

1. LOUIS VUITTON

Vuitton is probably the most recognized luxury brand in China. Not as popular among the fun-loving younger set, Vuitton is beloved by the more mature generation, who admire its royal background, quality and the trademark design.

2.GUCCI

Gucci is the ultra luxury brand for the younger generation who is attracted to its dynamic, stylish designs ensconed by a high-end image.

3.  CHANEL

Chanel is classic, lady-like and will never be outdated. A simple Chanel dress can be passed on to the daughter, the granddaughter, the grand granddaughter and on.

4. PRADA

Prada may be understated among all the luxury designs, but it’s practical. This appeals to the practical Chinese women looking for understated luxury.

5.  DIOR

Dior is adored by frequent party participants. Why? A woman in Dior always stands out in a room.

6. VERSACE

When life is getting a little bit dull, how about some dazzle? Time to turn to Versace, whose designs assure you have pizazz.

7. DOLCE & GABBANA

For Italian, everything Chinese is exotic, and vice versa. The brand is especially popular among Chinese young adults for its brave and cas-cool style.

Prada may be understated among all the luxury designs, but it’s practical. This appeals to the practical Chinese women looking for understated luxury.

8. CALVIN KLEIN

Very New York, very sophisticated, Calvin Klein has been preferred by China’s urban men and women for a long time.

9.FENDI

When it comes to fur, Chinese women look to Fendi.

10. POLO (Ralph Lauren)

POLO T-shirts are widely favored by middle class men in China as it feels more comfortable than shirts but great as business attire. With its classic design and quality, POLO is a good choice for office wear.

The brand concept firstly came into being

Posted on May 10, 2011  by sli  in Uncategorized   1 Comment »
The brand concept firstly came into being

The English words Brand, came from the ancient Norwegian Brandr, which means “burning. ” It marked in this way, animals such as the need to distinguish with other people’s private property. Britain is the first European country to start commercial operations of the international metropolis, and its patent system, trademarks and brands practices and accumulated experience in no way inferior to other developed countries.

Back in 1449, the British inventor Henry VI granted to people of color in the glass manufacturing process patents. Early 16th century, distilling whiskey into the branded manufacturers will have the name of the barrel producer, to prevent unscrupulous traders perpetrating a fraud. To 1835, Scotland’s brewers use the “Old Smuggler” the brand in order to protect the use of special distillation process, reputation for quality wines. Brand concept was born.

1876, the world’s first registration mark, a red triangle as a symbol of beer trademarks appeared in London. Corporate and brand equity for violations of the act, the British government would give heavily punished.

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