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30,000 DVDs were to be distributed by volunteers through face-to-face contact. This is not the first time that such an effort is being made in order to spread the message of Jesus Christ to the Arab Population. Similar events have taken place at numerous major sporting events, including the world cup and the Olympic Games.

The Church of England has also released a DVD called "expressions" to appeal British youngsters to a more active participation in Christian practices.

Dr Stephen J. Hunt, reader in sociology in the University of West England, says that Evangelisation in the UK has made a U-turn and countries which were evangelised by western missionaries in the past are now coming to the west to convert a highly secular Europe: “The biggest Christian church in the UK is a Nigerian church and it has hundreds of thousands of members, they are growing.”