Organic fashion production has been massively promoted in the last couple of years, affecting consciousness of consumers to the level of polit correctness.
However the reasons behind it remain unclear, as the idea seem to circulate only within a certaincategory of people.
Vital research findings will determine the future of ecological production within the fashion industry.
With a clothing sector over 15 per cent of total UK retail expenditure after food, this is the firstthorough examination of ethics within the clothing purchase practices, carried out at Bournemouth University.
