Experts approve charity’s ethical edge 06/07/07
A charity’s drive for a greener image will help it compete with high street retailers experts say.
Oxfam hopes the introduction of ethical product lines will help it remove the negative stereotypes associated with charity shops.
Oxfam regional manager Sally Walters says: “
Trading has been tough recently from competition with the high street. Customers who visit shops like Primark won’t buy second hand clothes because they can buy new clothes so cheaply. So we have to let people know that we sell top goods.”
Oxfam claims that Primark promotes a ‘fast fashion culture’ in the UK and hopes to highlight the benefits of shopping ethically.
Sustainable business advisor for Forum for the Future Vicky Murray says:
“Whenever there is a trend, there will be a counter trend, which means people will start to get bored of having the same cheap clothing and will go elsewhere to buy individual one off pieces. I think this is where Oxfam will try to market itself in the future.”
Fashion stylist, Caroline Phipps agrees and says:
“I think eco fashion is desirable for young people and I think it is becoming fashionable to be aware of it and to buy in to it. So I think Oxfam do need the specialised expertise of eco fashion”
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